CLIENT
ANCHOR EARTH
WHAT WE DID
STRATEGY
VISUAL IDENTITY
ART DIRECTION
ILLUSTRATION
Shifting the industry to source sustainable products & consume more consciously.
Anchor. Earth is on a mission to learn everything there is to know about sustainability in the hospitality industry - so that they can make educated decisions, share their knowledge, inspire change and source Earth-conscious solutions for sustainable food packaging solutions.
They came to us to develop an educated, innovative & caring brand that is devoted entirely to sustainable food packaging solutions and creating a shift in consumer behaviour. We all need to change our habits, we need to educate ourselves, source sustainable products and consume more consciously.
We worked closely with stakeholders to position them strategically and develop their visual and tonal brand identity that linked directly back to the mission and vision of the brand. The connection to the earth and the commitment to change the future. We used organic shapes, forms and illustration to reinforce this which gives it an inviting, contemporary and handcrafted feel.
Logotype: Bold + Confident
Typeface: Handcrafted with personality
Illustration Style: Handcrafted / Organic
Colours: Earthy, Bright, Optimistic
Graphic Devices: Bio degradable stickers with messaging
“Avaray was a pleasure to work with. They offer an experienced, highly professional, and detailed service. I was impressed by the way they navigated our branding project and the thought process that went into the work. Avaray met our expectations and delivered a high-quality good value offer.”
Joel Kahn - National Sales Manager and Business, Anchor Earth