Brand Workshop.
At Avaray Creative, we use a sprint-based branding workshop framework to help you uncover and communicate who you are and why it matters.
What is a Brand Sprint?
A Brand Sprint is a workshop format conceived at Google Ventures and well documented by Jake Knapp, an author of New York Times bestseller “Sprint”. Jake spent 10 years at Google and Google Ventures, where he created the Design Sprint process. He has since run it over 150 times with companies like Nest, Slack and Uber.
In 3 hours or less, the framework provides a very good picture of a brand, its vision, future and challenges. The point of the branding exercises is to turn the abstract idea of a brand into something very concrete and tangible. After all, branding decisions shouldn’t be about creative expression or the taste of an individual, but about developing a common language that resonates with the target audience of your business. And the foundation to build meaningful relationships between humans and brands. Based on the outcomes of a Brand Sprint, we are able to describe what a business is about and - to say it with Jake’s words - all subsequent squishy decisions about visuals, voice, and identity become way easier.
At Avaray Creative, we are using this workshop format - both onsite and remotely - to help businesses bring new brands to life or refresh an existing brand. Currently, many businesses seek our help when it comes to repositioning their brand as consumer behaviours are rapidly changing. We help them leverage the power of a Brand Sprint to make their business future-proof with an updated branding.
Our branding workshop is recommended for:
Established businesses seeking a brand refresh.
Start-ups in their early stages of determining product-market fit.
Scale-ups looking to take their brand to the next level.
New brands preparing for market launch.
Organisations revising brand comms or repositioning.
Organisations going through M&A or restructure looking to rebrand.
Established brands developing a sub brand.